From 0 to €1M in revenue


Building Porsche‘s first AI Saas Tool

Overview

Sounce was the first AI software at Porsche that went into
production. It serves the engineers by automating noise 

and vibration test for mechanical components.

Role

I was the product design and user research lead at Sounce by Porsche. I designed the product from 

scratch to the first million in revenue.

Sounce was the first big application were
I designed everything from scratch. 

I worked with the product manager 

on initial user journeys and wireframes 

to visualise workflows.

I learnt so much about artificial intelligence, it’s possibilities and it’s limitations while working on this project.

It was awesome to be on the journey from a wireframe to making the first million euro in revenue with the team!

After the project was completed,


I developed the AI Incubation Canvas.




It’s a framework for mapping AI product ideas to educate people about the topic 

and enable them to iterate quicker.

Noise can tell us a lot about quality, but it's often hard to analyse, and can lead to expensive problems when issues are

spotted late or not at all.

I conducted several remote user tests to better understand the engineers need as well as to show them the current state of the prototype and let them work with it.

Sounce makes inspections quicker and cheaper. The web app automatically monitors stations to catch problems early

Due to a co-creation with the future users we could 

move with confidence and started building the product 

in an iterative way.

We were able to automate the process and generalise the 

software in a way that other companies can use it as well.

Key learning & outcomes

Final result: This screen shows part of the data labeling flow that serves as



the foundational source of truth for the AI model

From 0 to €1M in revenue


Building Porsche‘s first AI Saas Tool

From 0 to €1M in revenue

Building Porsche‘s first AI Saas Tool

Overview

Sounce was the first AI software at Porsche that went into
production. It serves the engineers by automating noise 

and vibration test for mechanical components.

Overview

Sounce was the first AI software at Porsche that went into production.
It serves the engineers by automating noise 

and vibration test for mechanical components.

Overview

Sounce was the first AI software at Porsche that went into production. It serves the engineers by automating noise 

and vibration test for mechanical components.

Role

I was the product design and user research lead at Sounce by Porsche. I designed the product from 

scratch to the first million in revenue.

Role

I was the product design and user research lead at Sounce by Porsche.
I designed the product from 

scratch
to the first million in revenue.

Role

I was the product design and user research lead at Sounce by Porsche. I designed the product from 

scratch to the first million in revenue.

Final result: This screen shows part of the data labeling flow that serves as



the foundational source of truth for the AI model

Final result: This screen shows part of the data labeling flow that serves as 

the foundational source of truth for the AI model

Final result: This screen shows part of the data labeling flow that serves as 

the foundational source of truth for the AI model

Noise can tell us a lot about quality, but it's often hard to analyse and can lead to expensive problems when issues are spotted late or not at all.

Noise can tell us a lot about quality, but it's often hard
to analyse and can lead to expensive problems when issues are spotted late or

not at all.

Noise can tell us a lot about quality, but it's often hard
to analyse and can lead to expensive problems when

issues are spotted late or

not at all.

I conducted several remote user tests to better understand the engineers need as well as to show them the current state of the prototype and let them work with it.

I conducted several remote user tests to better understand the engineers need as well as to show them the current state of

the prototype and let them work with it.

Sounce makes inspections quicker and cheaper. The web app automatically monitors stations to catch problems early

Sounce makes inspections quicker and cheaper. The web app automatically monitors stations to catch problems early

Sounce makes inspections quicker and cheaper. The web app automatically monitors stations to catch problems early

Due to a co-creation with the future users we could 

move with confidence and started building the product 

in an iterative way.

We were able to automate the process and generalise the 

software in a way that other companies can use it as well.

Due to a co-creation with the future users we could 

move with confidence and started building the product 

in an iterative way. We were able to automate the process and generalise the 

software in a way that other companies can use it as well.

Sounce was the first big application were I designed everything from scratch. 

I worked with the product manager 

on initial user journeys and wireframes 

to visualise workflows.

I learnt so much about artificial intelligence, it’s possibilities and it’s limitations while working on this project.

It was awesome to be on the journey from a wireframe to making the first million euro in revenue with the team!

I learnt so much about artificial intelligence, it’s possibilities and it’s limitations while working on this project.

It was awesome to be on the journey from a wireframe to making the first million euro in revenue with the team!

After the project was completed,


I developed the AI Incubation Canvas.




It’s a framework for mapping AI product ideas to educate people

about the topic 

and enable them
to iterate quicker.

Key learning & outcomes

Key learning & outcomes

Sounce was the first big application were I designed everything from scratch. 

I worked with the product manager 

on initial user journeys and wireframes 

to visualise workflows.