From complexity to ease of use
Designing the first deep integration of a car maker
and Apple CarPlay.
Overview
I started working on an improved version of Apple CarPlay for Porsche as customers frequently complained about a poor integration. The new version (in-car and mobile) was launched in 2023 and excites customers.
Role
I supported the Head of UX with defining the strategy
for the new in-car design system at Porsche and created
the assets accordingly.
The project was very well received. The Porsche customers love it and the C-level stakeholders stated how proud they were of such a successful collaboration.
Working within the constraints of two design systems (the one from Apple and the one from Porsche) was very challenging, but in the end a lot of fun!
I learned a lot about connecting hardware and software as well as designing interaction that can be operated with
a glance.
Customers wanted more customisation -
I designed the Spaces feature to allow
custom Porsche infotainments
During customer research we frequently heard that there’s a lack of customisation options. Therefore I designed the feature on the left to provide Porsche drivers with that option!
By collaborating with Porsche and Apple engineers we achieved customer satisfaction
Our teams were able to achieve the goal of the initiative:
Excite customers through a deep and stable integration with
Apple CarPlay. These includes things like accessing car controls
like AC or seat heating via Apple Car Play, changing the ambient
lights and so much more.
Key learning & outcomes
Final result: The improved infotainment system was launched with the 2023 Cayenne model
From complexity to ease of use
Designing the first deep integration of a car maker
and Apple CarPlay.
From complexity to ease
of use
Designing the first deep integration of a car maker
and Apple CarPlay.
Overview
I started working on an improved version of Apple CarPlay for Porsche as customers frequently complained about a poor integration. The new version (in-car and mobile)
was launched in 2023 and excites customers.
Overview
I started working on an improved version
of Apple CarPlay for Porsche as customers frequently complained about a poor integration. The new version (in-car and mobile) was launched in 2023 and excites customers.
Overview
I started working on an improved version
of Apple CarPlay for Porsche as customers frequently complained about a poor integration. The new version (in-car and mobile) was launched in 2023 and excites customers.
Role
I supported the Head of UX with defining the strategy
for the new in-car design system at Porsche and created
the assets accordingly.
Role
I supported the Head of UX with defining the strategy for the new in-car design system at Porsche and created the assets accordingly.
Role
I supported the Head of UX with defining the strategy for the new in-car design system at Porsche and created
the assets accordingly.
Final result: The improved infotainment system was launched with the 2023 Cayenne model
Final result: The improved infotainment system was launched with the 2023 Cayenne model
Customers wanted more customisation -
I designed the Spaces feature to allow
custom Porsche infotainments
Customers wanted more customisation - I designed the
Spaces feature to allow custom Porsche infotainments
Customers wanted more customisation - I designed the Spaces feature to allow custom Porsche infotainments
During customer research we frequently heard that there’s a lack of customisation options. Therefore I designed the feature on the left to provide Porsche drivers with that option!
During customer research we frequently heard that there’s a lack of customisation options. Therefore I designed the feature on the left to provide Porsche drivers with that option!
By collaborating with Porsche and Apple engineers we achieved customer satisfaction
By collaborating with Porsche and Apple engineers we achieved
customer satisfaction
By collaborating with Porsche and Apple engineers we achieved customer satisfaction
Our teams were able to achieve the goal of the initiative:
Excite customers through a deep and stable integration with
Apple CarPlay. These includes things like accessing car controls
like AC or seat heating via Apple Car Play, changing the ambient
lights and so much more.
Our teams were able to achieve the goal of the initiative:
Excite customers through a deep and stable integration with
Apple CarPlay. These includes things like accessing car controls
like AC or seat heating via Apple Car Play, changing the ambient
lights and so much more.
Our teams were able to achieve the goal of the initiative:Excite customers through a deep and stable integration with Apple CarPlay. These includes things like accessing car controls like AC or seat heating via Apple Car Play, changing the ambient lights and so much more.
The project was very well received. The Porsche customers love it and the C-level stakeholders stated how proud they were of such a successful collaboration.
Working within the constraints of two design systems (the one from Apple and the one from Porsche) was very challenging, but in the end a lot of fun!
Working within the constraints of two design systems (the one from Apple and the one from Porsche) was very challenging, but in the end a lot of fun!
I learned a lot about connecting hardware and software as well as designing interaction that can be operated with a glance.
Key learning & outcomes
Key learning & outcomes
The project was very well received. The Porsche customers love it and the C-level stakeholders stated how proud they were of such a successful collaboration.